MAKING A NOISE IN A CROWDED MARKETPLACE MAY BUY YOU ATTENTION BUT ALLEGIANCE IS BETTER.

CONSUMERS ONLY CREATE LASTING RELATIONS WITH BRANDS THAT HAVE THE SAME VALUES AS THEY DO AND HAVE THE CONVICTION TO EXPRESS THEM.

WE CAN HELP DECODE THE CULTURE OF YOUR BRAND AND CONSUMERS AND ENGAGE PEOPLE MORE RELEVANTLY, MORE DISTINCTIVELY AND MORE PROFITABLY.

Gather. Deep learning of consumer and brand culture

Create. Decoding the core story of your brand, it's cultural conviction

Connect. Using your cultural conviction to bolster your reputation and build tribes

See how DeVries Global can work to build
your Brand Imprint. We are a full service communications agency with an uncompromising commitment to making your brand a cultural force.

Read, watch, and listen to posts from industry experts about trending topics in the branding world.

Learn more about the DeVries Global DNA.

Like how we think? See how DeVries can put these services to work for you.

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Lydia Shen

Managing Director of China

It's kind of fun to do the impossible.
Walt Disney Company

3 Things to Know About Me

Born in Shanghai, I’m a native Chinese marketer who loves combining my local market knowledge with a global view. Over the last 20 years, I’m proud to have helped build brands in China, across multiple business sectors.

Through my work, incubating and launching start-ups, I enjoy growing business opportunities where none existed before. I’m passionate to enhance the way we communicate in the digital & mobile age.

I’m a shopaholic, giving me a personal insight, on what sells brands! I’m a firm believer that creative ideas and smart strategies are what drives a brand’s success.