MAKING A NOISE IN A CROWDED MARKETPLACE MAY BUY YOU ATTENTION BUT ALLEGIANCE IS BETTER.
CONSUMERS ONLY CREATE LASTING RELATIONS WITH BRANDS THAT HAVE THE SAME VALUES AS THEY DO AND HAVE THE CONVICTION TO EXPRESS THEM.
WE CAN HELP DECODE THE CULTURE OF YOUR BRAND AND CONSUMERS AND ENGAGE PEOPLE MORE RELEVANTLY, MORE DISTINCTIVELY AND MORE PROFITABLY.
Gather. Deep learning of consumer and brand culture
Create. Decoding the core story of your brand, it's cultural conviction
Connect. Using your cultural conviction to bolster your reputation and build tribes
See how DeVries Global can work to build
your Brand Imprint. We are a full service communications agency with an uncompromising commitment to making your brand a cultural force.
Read, watch, and listen to posts from industry experts about trending topics in the branding world.
Learn more about the DeVries Global DNA.
Like how we think? See how DeVries can put these services to work for you.
It’s hard enough for brands today to get attention, never mind penetrate hearts and minds. Brand Imprints are the antidotes to Brandbiguity. Our proprietary Brand Imprinting process combines four steps to create a unique story for your brand – designed to leave a meaningful and enduring mark on both consumer behavior and culture.
How deep is your Brand Imprint? We run diagnostics on your brand to determine its ability to affect hearts, minds and behavior.
Once we identify any gaps that need filling, we determine a strategic path to make your mark and create your Brand Imprint.
A Brand Imprint is created when brand purpose and brand presence converge. In this step, we determine your point of intersection and deploy against it.
We gauge success by measuring the deepening of your Brand Imprint and how indispensable your brand is in the total lifestyle of a consumer.
Read, watch, and listen to posts from industry experts about trending topics in the branding world.
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