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The Loop Vol. 1 No. 36
Ikea, Levi's, Uber, and more!

WINS

PUTTING THE KEY(S) IN IKEA

PUTTING THE KEY(S) IN IKEA

And you thought assembling IKEA furniture was a feat in and of itself. The Swedish furniture retailer just commissioned a 23-foot-wide sculpture of a falcon, made entirely from over 17,000 of their iconic allen key tools. It’s currently on display in Sheffield, England, known for it’s beloved peregrine falcon population and where a new IKEA store is opening (landing?) this week. Local artist Jason Heppenstall, best known for his animal sculptures made out of reclaimed material, crafted the impressive piece as a joint symbol of the city’s honored avian residents and the new store. The gesture has been so well received that the majestic creature, lovingly dubbed “Allen”, has become a local celebrity and a welcomed addition to the cityscape. If you’re in the area – you’re in luck; this is just one of 11 mini events and installations the brand has popping up around the city as part of their ‘Wonderful Everyday’ tour. Our bet’s on that at least one will involve those Swedish meatballs we hear so much about… SEE IT HERE >

  

THE JACKET THAT’S SMARTER THAN A TUX

THE JACKET THAT’S SMARTER THAN A TUX

It seems that everything is getting smarter these days - phones, watches, toilets, toasters…and now a denim jacket, thanks to Levi’s & Google's long-awaited collaboration. The apparel is a $350 denim jacket branded as “Levi’s Commuter Trucker Jacket with Jacquard by Google”. As the name suggests, it incorporates touch-sensitive Jacquard fabric, allowing the garment to know when it’s on your body to trigger a complementary smartphone app. Aimed at cyclists, the jacket allows the wearer to control their smartphone with minimal distraction, by swiping or tapping the fabric on the left cuff. Currently, the features are fairly basic - like playing music and GPS to route you home. The only downside to this clever jacket is that it can only survive ten machine washes, which will likely mean that, after a few cycle, it could start to smell, well, interesting. But a cool concept, nonetheless! SEE IT HERE >

 

FAILS

BYE, BYE UBER?

BYE, BYE UBER?

Uber isn’t fare(ing) too well after Transport for London (TfL), a local government body responsible for the transport system in Greater London, declined their private hire license last week. TfL stated that the company demonstrated, “a lack of corporate responsibility in relation to a number of issues which have potential public safety and security implications”, due to the apparent lack of driver checks and reporting of crimes. So now the meter is running for the ride-hailing giant who may now operate just until the end of September, leaving their reported 40,000 drivers’ jobs at risk. As many Londoners rely on Uber as the cheaper option over expensive black cab services, they’ve taken to the Internet to petition TfL’s ban, currently racking up over 800,000 signatures. Is this merely a speed bump in the road for Uber, or could it spell the end for the firm in Londontown? SEE IT HERE >

 

THE GREAT BRANDED CONTENT SMACKDOWN

THE GREAT BRANDED CONTENT SMACKDOWN

Ad-regulating agencies in the US and in the UK are cracking down on branded content deemed deceitful, in terms of influencers not clearly disclosing their sponsored status. Both the FTC (US) and ASA (UK) addressed the topic this week, making examples of certain social media stars and confirming their increasingly watchful eye-out for guideline compliance. In the referenced cases, including an Instagram post from makeup blogger Sheikhbeauty and posts by YouTube gamers Trevor Martin and Thomas Cassell, the offending actions were the same; lack of crystal clear disclosure of endorsement from the featured brands (Flat Tummy Tea and CSGO Lotto, an online gambling site, respectively). Word to the wise - when working with influencers on sponsored content, know that including #spon or using Instagram’s ‘paid partnerships’ tagging tool might not be sufficient disclosure now. Make sure you’re aware of your country’s latest guidelines and standards, or face the wrath of watchful eye in the digital sky. SEE IT HERE >

 

WEIRD

B.O.B: THE SPACE CADET

B.O.B: THE SPACE CADET

The Earth is not flat. We all agree on that right? Apparently, rapper B.o.B isn't on the same page as the rest of us, as he just set up a GoFundMe campaign to prove the Earth is flat. As the newest member of the Flat-Earther Club, he wants to raise $1 million to launch satellites high enough up to see if our world actually does curve. Hey buddy, here’s a free tip: it does. We're baffled as to why proof from the other 1,000+ satellites up there already isn’t enough for him. Since B.o.B has promoted his mission several times via social media, he’s even sparked Twitter beef with astrophysicist Neil DeGrasse Tyson (how dare he). While we are half tempted to donate just to help prove this crackpot wrong, many more people on GoFundMe are FAR more deserving of said funding. So, if you wish to part with your hard earned dollar dollar bills, definitely search those out instead. In the meantime, assuming we’ll likely hear news of his new album or NDT diss-track dropping soon. #GimmicksGalore SEE IT HERE >

 

BATHTIME’S BETTER WITH BACON

BATHTIME’S BETTER WITH BACON

What would you do if, during a relaxing evening bath, Kevin Bacon popped out of your clothes hamper and proceeded to pitch you phone plans? Some would be weirded out, some thrilled – but no one would feel such a sense of urgency to run out of the house sans clothes, as we see in this ad for UK mobile network EE. Probably. Yes, probably…. We’re just glad Mr. Footloose himself had the quick hands to somewhat preserve the bath-taker’s decency, with a carefully positioned towel. What has been seen cannot be unseen, after all. SEE IT HERE >

 

BONUS BITS

Teens can’t get enough of this (nice) new app on the viral list

Target is adding Pinterest’s visual search tool to its app and website

Instagram adds new comment control options to help improve user safety

Elizabeth Banks and Adam Scott will go 130 MPH while answering questions on Audi's Reddit AMA

Huggies: The World's First Marathon for Babies

Here’s a full list of winners from the 2017 D&AD Impact Awards

Twitter says goodbye 140 character limit

Panera Bread's CEO just called out Mcdonald's Happy Meals

Facebook bans Friction Free Shaving's #Shoga ad for 'implied nudity'

Facebook accidentally advertises Instagram with rape threat photo

Dwayne Johnson just launched his own creative ad agency

This Aussie surf and skate store will let you pay using your injury scars

Garmin’s new fitness tracker uses Disney characters to trick kids into exercising

Lufthansa’s FlyingLab turns airplanes into an event space