Chasing content and culture has created a crisis of brand distinction. We call it Brandbiguity.
Intelligence is better when used creatively. We excel at Creative Intelligence.
See how DeVries Global can work to build your Brand Imprint. We are a full service communications agency with an uncompromising commitment to making your brand a cultural force.
Read, watch, and listen to posts from industry experts about trending topics in the branding world.
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Dre and Jimmy Iovine were distressed to hear that an entire generation wasn't hearing music the way the artist intended. Beats wanted to restore emotion to sound for a European audience.
Music was an obvious, cluttered play. Athletes were an untapped community that needed headphones for focus and muscle memory.
“The best PR agency I have ever worked with.”Emily Kortlang
Senior Marketing Manager EMEA
We created desire among the elite by creating cultural gifting 'moments' for them to receive products. London 2012 became a pinnacle by tapping into patriotism and asking athletes and consumers to #showyourcolour. Beats became a movement, and the most talked about brand despite no official sponsorships. Even without above-the-line support in Europe for many years, we achieved 54% of the headphone market.