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The Loop Vol. 2 No. 4
Featuring Apple, Facebook and more!

WINS

A YUM YUM VALENTINE'S MEAL

Greggs

Our readers outside of the UK may not be aware of the iconic status of Greggs, but they're basically like 7/11, with much more delicious baked goods. Look 'em up and drool! Anyway, this Valentine's day they proved one didn't have to bother with that swanky, expensive meal - including those who waited until the desperate eleventh hour. Instead, show your better half you really care with pastry covered sausages. We think Greggs struck gold here, by hosting couples for romantic meals in five of their UK stores for one night only, with a menu that sampled their famous snack selection. With more than a knowing wink to its status as a destination for hungover, tired and generally 'hangry' Brits nationwide, the brand captured the imagination of media and consumers alike. Who better to step in and provide for you in your time of Valentine's need than the brand who's there in your times of [insert alcohol-induced ailment here] need! READ MORE >

Brisk tea, 'Black Panther' star partner to support 'creative hustlers'
READ MORE >

Facebook teams up with Lyft and others for crisis response efforts
READ MORE >

 

FAILS

THIS IS WHY WE CAN'T HAVE NICE RETURN POLICIES

LLBean return policy

Customer service is everything today. So it's no wonder L.L. Bean received backlash (and even a lawsuit!) after tightening their generous return policy this week, due to customer abuse. For decades the brand built a bevy of loyal customers happy to pay an upcharge for their "100% satisfaction guarantee" on all merchandise, offering return of any product without a receipt no matter how long ago it was purchased. No questions asked, no end date - a beautiful thing. Now customers have 1 year for returns and are required to provide proof of purchase. Why the change? IT WAS US. Apparently, they had one too many people ask for refunds on products they had been wearing for many years, even for products they had purchased at yard sales. And brand fans are livid - one has even sued the company over the harm this change has caused him… #OK. Perhaps L.L. Bean could have rolled the change out over time to ease customers in, instead of all at once, sure But we should all learn from this too… exploitation is always a lose-lose! READ MORE >

Apple confirms HomePods can leave marks on wood surfaces, updates support page with notice
READ MORE >

Lululemon Employees Report a Toxic 'Boy's Club' Culture
READ MORE >

 

WEIRD

MAKING BORING FLAMIN' HOT

The Boring Company Flamethrower

The Boring Company, Elon Musk's tunnel construction company, have released flamethrowers for $500. No need to adjust your screen, you read that right. Following the sale of 50,000 $20 Boring logo baseball caps, the maverick businessman decided to sell flamethrowers. The reason for this strange product development? Zombie Apocalypse, or so he says. More likely, he's looking to increase publicity and investment of his fledgling company with a hodgepodge of weird merch. And he's onto something. 15,000 flamethrowers sold, generating $5 million and countless more on ad spend through earned media coverage. This man is on FIRE! READ MORE >

Kanye West Spent Valentine's Day Posting Pictures Of Extremely Famous, Failed Relationships
READ MORE >

The bar is officially on the floor. Vanity Fair suggests napkin users make better dates
READ MORE >