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The Loop Vol. 2 No. 28
Featuring Blockbuster Video, Axe and Domino's!

WINS

WHAT DO DEADPOOL AND BLOCKBUSTER HAVE IN COMMON... ?

IKEA

Apparently it's more than you think. To celebrate the release of Deadpool 2 on DVD, the 'merc with a mouth' resurrected movie rental company Blockbuster for two days. The London pop-up stocked exclusive, limited edition copies of the movie that could only be purchased if visitors showed their old Blockbuster card or demonstrated a superpower to the cashier. Considering Deadpool's love of nostalgic pop culture references, evoking memories of much missed Friday-night aisle browsing was the perfect fit for the movie's older fan base, and getting creative with superpowers appealing to the younger audience. All in all, fun for the entire family… just like Blockbuster used to be. READ MORE >

Facebook launches ads on Stories
READ MORE >

Axe is teaming up with DJ Martin Garrix for a new music video.
READ MORE >

 

FAILS

WHY YOU GOTTA TAKE IT STRAIGHT TO NEGATIVITY, THOUGH?

LEAVES A BAD TASTE IN YOUR MOUTH, DOESN’T IT?

Designer label LPA tried to turn the tables on body shaming by creating sweatshirts emblazoned with the negative comments influencers, like plus-size Instagrammer Paloma Eslesser, have received. But here's where they went wrong: selling them and having them modeled by beautiful, thin, white women. It's hard to see why anyone would wear clothing that says, "Being fat isn't beautiful, it's an excuse". But then, when you add the fact that Revolve doesn't even sell plus-size clothing, it's like a slap in the face! The context is completely lost when you remove Eslesser from the picture. Moral of the story? Brands shouldn't make superficial moves into cultural movements – especially not for financial gain, and without thorough thought on how all aspects are brought to life. Find a space you can authentically lend a voice to. Be a platform, be an aggregator, but don't be a user. READ MORE >

Domino's underestimated just how far Russians will go for free pizza
READ MORE >

Allergan is marketing Botox to Millennials by asking if they're "bo-curious."
READ MORE >

Subway's new campaign grilling McDonald's backfires with consumers
READ MORE >

 

WEIRD

RUBBER DUCKY, YOU'RE THE (ONLY) ONE

Urban Decay

Forget what you've heard and witnessed since childhood; Bert and Ernie are straight-up platonic BFFs. Last month, Queerty published an interview with longtime Sesame Street writer Mart Saltzman, who spoke about the non-coincidental similarities between Bert and Ernie's relationship and his with longtime partner, acclaimed film editor Arnold Glassman. Sesame Workshop, the nonprofit organization behind Sesame Street, responded with an official statement that Bert and Ernie, "are [just] best friends" and, as puppets, they, "do not have a sexual orientation". Well, that's disappointing. Also strange that they chose now, and not any other point in the 48-season history of the show, to squash such innocent rumors. Seems like Saltzman finally figured out how to get to Sesame Street... READ MORE >

Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content
READ MORE >

Dunkin', Dove Dry Shampoo offer life hacks for hectic consumers
READ MORE >