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The Loop Vol. 2 No. 22
Featuring Girl Guides, Wearable Gelato and Burberry!

WINS

YES GUUURRRL!

girl guides

For the first time in Girl Guides' history, their iconic badges are having an overhaul. Note: for those in the US, Girl Guides = Girl Scouts, minus the emphasis on cookie-selling. Some of their long-standing and outdated badges, such as hostess, are being discontinued and in their place 72 new ones are being designed to appeal to the modern girl. These include rewards for achievements in vlogging, human rights and zero waste, in effort to tap into cultural trends influencing Gen Z and the rest of the world and appeal to the girls of today. In the wake of #MeToo, this step into the 21st century will help to remove the stigma of an old-fashioned organization and reposition Girl Guides as a female empowerment brand, as well as a place for girls to “feel equipped to take on the world”. What more can we say but great job, Girl Guides! READ MORE >

Casper's new store sells naps, not products
READ MORE >

Facebook and Instagram now show how many minutes you use them (this might actually be a fail, for some)
READ MORE >

The North Face debuts mile-high pop-up showroom in Italian Alps
READ MORE >

 

FAILS

FUNERALS? NOT ON OUR COMMUTE!

FUNERALS? NOT ON OUR COMMUTE!

While the funeral business is a serious one, it's probably the last thing you want to think about on your morning commute. Transport for London (TfL) just banned one company's satirical take on funeral ads, promoting low-cost cremations, will writing and burial plans. The creative spoofed retro holiday adverts and car salesmen tropes with tag lines such as “Not big on tradition? Go your own way. No fuss, low cost cremation - £1,195”, and offers for an “all inclusive, one-way trip with roasting temperatures” (yes, in reference to cremation – not a jolly holiday) . The ads have quite rightly had Londoners thinking, ‘Sure, I understand they have to advertise, but here?!'. With the underground being likened to furnaces during the recent heatwave, we have to say, this is a prime example of a brand popping up in the wrong place with the wrong message. READ MORE >

Burberry burned $28MM of its stock to protect its brand and people are PISSED
READ MORE >

Snapchat will shut down Snapcash, forfeiting to Venmo
READ MORE >

 

WEIRD

MOVE OVER WEARABLE TECH

wearable gelato

Enter, wearable gelato! Have you ever thought to yourself, “Hmm, I really want to accessorize my outfit with some food”? Well, your prayers have been answered. Given the recent heat-wave in the Northern Hemisphere, we fear that these are a tad unpractical – but given they've just been released in New Zealand where it's winter, perhaps that's where the practicality lies. The brand, Giapo, have built a name for themselves by creating weird and wonderful ice cream creations – such as a 3D-chocolate-printed giant octopus cone. And their commitment to novelty is doing a great job at generating recognition and notoriety for the brand, which is increasingly hard to do in today's oversaturated world. Let your freak flag fly, Giapo! READ MORE >

In other food news...mayonnaise ice cream exists now
READ MORE >

We need to talk about the Keebler cookie Twitter account
READ MORE >

This Japanese company's selling advertising space on women's armpits (staring at 10,000 yen – or $120 – an hour, for the curious)
READ MORE >