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The Loop Vol. 2 No. 3
Featuring Gordon Ramsay, Doritos and Absolut!

WINS

A GORDON RAMSAY KITCHEN NIGHTMARE

GORDON RAMSAY

Oh Alexa, you really are marching towards ubiquity. The voice assistant's newest skill features none other than our favourite potty-mouthed chef, Gordon Ramsay. In a similar vein to his Twitter feed, he'll review your meals for you - and he doesn't pull any punches. It has to be said, Alexa's killing it when it comes to keeping buzz around their product alive. What could have been a short-lived fad remains a news generating, actually useful phenomenon. So, what next? Will we have RuPaul judging our looks through the Echo Look? Alexa - Shante, you stay. SEE IT HERE >

Patagonia Is Launching A New Digital Platform For Environmental Activism
SEE IT HERE >

Tesla create the best ad ever, without spending a penny
SEE IT HERE >

Snap Stock prices and revenue up thanks to adtech and user growth
SEE IT HERE >

BuzzFeed finally moves into China
SEE IT HERE >

 

FAILS

Lady Doritos, Anyone?

Doritos ad

Loose lips sink ships. Last week, a Doritos spokesperson suggested that the company was creating a Doritos product just for women. The difference? Less mess and less noise. It's 2018 - we all know that product tweaks made 'just for women' are rarely a good idea. A different spokesperson later described the reporting as "inaccurate" and that "we already have Doritos for women - they're called Doritos." We can't decide if this is backpedaling, a quote taken out of context or quite simply a boo-boo. Either way, the internet has quite righteously had a field day, taking the snack brand to task on why on earth women would need their own crisps. #ChipsForAll SEE IT HERE >

Crock-Pot says device is safe after it was blamed for fake fire on 'This is Us'
SEE IT HERE >

 

WEIRD

VÄLKOMMEN TILL ABSOLUT!

ABSOLUT Commercial

If you work at Absolut, you better be comfy in your birthday suit. At least that's what we learn in their latest ad, a spoof on a welcome video for new employees, in which there's way more Swedish nudity (albeit censored) than one would expect. It's all a creative wrapper for the brand's new campaign as 'The Vodka with Nothing to Hide', highlighting their commitment to openness and transparency. And we do appreciate the creativity, as well as the laughs that ensued. SEE IT HERE >

Chinese Bank Tries to Black Mirror Approach
SEE IT HERE >

Is this a step too far? Or do we love Reba as the Colonel?
SEE IT HERE >