MAKING A NOISE IN A CROWDED MARKETPLACE MAY BUY YOU ATTENTION BUT ALLEGIANCE IS BETTER.

CONSUMERS ONLY CREATE LASTING RELATIONS WITH BRANDS THAT HAVE THE SAME VALUES AS THEY DO AND HAVE THE CONVICTION TO EXPRESS THEM.

WE CAN HELP DECODE THE CULTURE OF YOUR BRAND AND CONSUMERS AND ENGAGE PEOPLE MORE RELEVANTLY, MORE DISTINCTIVELY AND MORE PROFITABLY.

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Create. Decoding the core story of your brand, it's cultural conviction

Connect. Using your cultural conviction to bolster your reputation and build tribes

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Beats by Dre

Turning Up the Volume on Beats by Dre as a Movement

The Challenge

Dre and Jimmy Iovine were distressed to hear that an entire generation ‎wasn't hearing music the way the artist intended. ‎Beats wanted to restore emotion to sound for a European audience.

Our Approach

Music was an obvious, cluttered play.‎ Athletes were an untapped community that needed headphones for focus and muscle memory.

The best PR agency I have ever worked with.
Emily Kortlang
Senior Marketing Manager EMEA
54 %
of headphone market achieved

The Results

We created desire among the elite by creating cultural gifting 'moments' for them to receive products. London 2012 became a pinnacle by tapping into patriotism and asking athletes ‎and consumers to #showyourcolour. ‎Beats became a movement, and the most talked about brand despite no official sponsorships. Even without above-the-line support in Europe for many years, we achieved 54% of the headphone market.


 

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