The Challenge
When Olay identified a decline in its ProX boutique business, they challenged agency partners to create sales-driving program ideas to bring new and lapsed users back.
Our Approach
DeVries Global initiated a new PR-led process leveraging innovative work in being done in Greater China and re-applying it to the US. Our program “ProX Twins” became a holistic approach using a groundbreaking Chinese clinical study in which twins demonstrated product efficacy proving good skin can be achieved regardless of one’s genes.
“Now a new study has found a way to show living, breathing proof of how well an anti-aging regimen really works…by using identical twins.”BeautyBlitz.com