Chasing content and culture has created a crisis of brand distinction. We call it Brandbiguity.

Intelligence is better when used creatively.
We excel at Creative Intelligence.

See how DeVries Global can work to build
your Brand Imprint. We are a full service communications agency with an uncompromising commitment to making your brand a cultural force.

Read, watch, and listen to posts from industry experts about trending topics in the branding world.

Learn more about the DeVries Global DNA.

Like how we think? See how DeVries can put these services to work for you.

Beginning of content

P&G Shiksha

Empowering Consumers to Make a Difference

The Challenge

P&G saw that underprivileged students with limited access to education, especially girls, were dropping out of school at alarming numbers. The P&G Shiksha initiative set out to make education accessible. It empowered consumers to help in the effort by pledging to donate with consumer support of P&G products.

Our Approach

Social influencers who embraced the education cause helped lay the foundation for new schools and showcase infrastructural interventions. Influencers also engaged with the students to amplify the message.

300
schools supported
6 M
children's lives that have been impacted
1 B
media impressions

The Results

P&G Shiksha built and supported over 300 schools and impacted the lives of over 6 million children. Total PR media worth reached over $5 million. Total media impressions escalated to over 1 billion.