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P&G Shiksha

Empowering Consumers to Make a Difference

The Challenge

P&G saw that underprivileged students with limited access to education, especially girls, were dropping out of school at alarming numbers. The P&G Shiksha initiative set out to make education accessible. It empowered consumers to help in the effort by pledging to donate with consumer support of P&G products.

Our Approach

Social influencers who embraced the education cause helped lay the foundation for new schools and showcase infrastructural interventions. Influencers also engaged with the students to amplify the message.

schools supported
6 M
children's lives that have been impacted
1 B
media impressions

The Results

P&G Shiksha built and supported over 300 schools and impacted the lives of over 6 million children. Total PR media worth reached over $5 million. Total media impressions escalated to over 1 billion.