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Shave India Movement 7

Igniting a Clean Shave Movement Among Millennials

The Challenge

Indians tend to attribute their success to factors such as luck. Shave India Movement 7 set out to break this misperception by convincing young men that a clean-shaven look a sign of confidence and can actually put achieving success into their own hands.

Our Approach

The Shave India Movement encouraged active engagement in a debate on the merits of personal confidence vs. luck among credible influencers.  It reinforced the importance of being confident to achieve goals. The event was replicated across 8 cities with key influencers.

1 M
impressions generated

The Results

The total media worth garnered was $7.78M with a reach of 1.3M impressions.