Indians tend to attribute their success to factors such as luck. Shave India Movement 7 set out to break this misperception by convincing young men that a clean-shaven look a sign of confidence and can actually put achieving success into their own hands.
The Shave India Movement encouraged active engagement in a debate on the merits of personal confidence vs. luck among credible influencers. It reinforced the importance of being confident to achieve goals. The event was replicated across 8 cities with key influencers.