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Sonos

Building Consumer Interest in an Emerging Technology

The Challenge

When Apple Music became available on Sonos, the general public took little notice. Sonos set out to stir up media excitement around the announcement and to create impact for the brand.

Our Approach

Sonos commissioned a global study of over 30,000 people, and performed a social experiment with over 30 families to discover the impact listening to music at home has on families. We engaged renowned psychologist Dr. Linda Papadopoulos to analyze the data and discuss the findings with media. The results she found were overwhelmingly positive – musical families spend more time together and eat more often together! It made for a brilliantly compelling Sonos/Apple Music launch story.

DeVries SLAM did a fantastic job and put in a stellar effort on this campaign. We’re very pleased with the results.
Shakira Payne
PR & Culture Manager UK
50
pieces of coverage in the UK
520 M
reach across national, broadcast and lifestyle publications

The Results

50 pieces of coverage (in the UK) with a reach of over 520 million across national, broadcast and lifestyle publications.





 

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