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Beginning of content

The Loop Vol. 1 No. 29
Instagram, Snapchat, Google and more!

WINS

Instagram Testing Livestreaming With Friends — and Influencers

INSTAGRAM TESTING LIVESTREAMING WITH FRIENDS — AND INFLUENCERS

Huge news just landed in livestream land. Users streaming video on Instagram Live will soon be able to add friends and other accounts to their broadcasts, in split-screen mode. Right now the platform only allows for solo livestreams – so just imagine the possibilities this would open up for influencer partnerships! The feature is only being tested among a small number of users for now, to roll out globally over the next months. So, if your brand's on Insta, start considering how collaborative broadcasts could work for you, now! SEE IT HERE >

  

WILL SNAPBOTS SOON RULE THE SKY?

WILL SNAPBOTS SOON RULE THE SKY?

While Snap Inc. stocks might not be flying high, they're taking to the skies for their next venture. Move over selfie sticks; down at the rumor mill, we heard the platform is looking to acquire a selfie drone manufacturer. The company in question is Chinese owned “Zero Zero Robotics”, which produces drones that hover beside users taking selfies. If the deal goes through, it would be Snap's second foray into the hardware space - following the success of its highly popular Spectacles glasses. These new tech advances could allow the company to soar above rivals, as it continues to innovate. So , could selfie drones become the new fidget spinners? Only time will tell. SEE IT HERE >

 

FAILS

GOOGLE EMPLOYEE FIRED FOR ANTI-DIVERSITY MEMO FIGHTS BACK

GOOGLE EMPLOYEE FIRED FOR ANTI-DIVERSITY MEMO FIGHTS BACK

James Damore, a former senior software engineer at Google, was fired on Monday after a controversial memo he authored, addressing diversity practices at the company, leaked to the public last week. In the 10-page memo he argued that the gender gaps at Google are the result of biological differences between men and women, and that the company shouldn't offer programs that help under-represented groups. Damore also alleged that politically conservative employees are discriminated against at Google, accusing them of holding a left-wing, progressive bias. He was fired for, “perpetuating gender stereotypes,” and violating the company's code of conduct – which he counteracted by filing suit against Google for unlawful termination, by way of California laws regarding unequal treatment of employees. As more information comes to light about what actually went down here (or, is going down), we just don't know who to actually point a finger at. It's pretty much just a fail all around... SEE IT HERE >

 

EXIT STAGE LIFE...

EXIT STAGE LIFE...

Facebook is shutting the digital doors on failed Gen Z-targeted app, Lifestage. The video-centric app was designed to draw high school-aged youngins away from Snapchat, only allowing those under 21 years of age onto the platform - the key target being high schoolers. However, the lack of updates and even less love for the app led to its demise – not to mention that Snapchat's design is just far superior. Thankfully for Facebook, this is just a blip in the radar - thanks to the runaway success of Instagram Stories, which has sped ahead of Snapchat in terms of daily users (over 250 million daily, compared to latter's 166 million). SEE IT HERE >

 

WEIRD

HASSLING WITH THE HOFF

HASSLING WITH THE HOFF

A partnership made in space, Marvel's Guardians of the Galaxy Vol. 2 and ‘80s icon David Hasselhoff teamed up for what can only be described as the greatest, weirdest music video ever created. In it the former Baywatch hunk, who actually makes a cameo in the film itself, is featured among awfully amazing disco-inspired sets and even worse special effects, while waxing lyrical about the team of superheroes. Keep an eye out for special cameos from cast members while you watch as well (and we highly recommend you do watch – there might be a pop quiz later, just you wait!) SEE IT HERE >

 

REEBOK CAMPAIGNS FOR OSCAR #GAINZ

REEBOK CAMPAIGNS FOR OSCAR #GAINZ

This is an idea that sounds weird at first, but becomes genius the more you think about it. Yesterday Reebok President, Matt O'Toole, tweeted a letter to John Bailey, the new president of the Academy of Motion Picture Arts and Sciences. No, it was not a letter of congratulations for his recent election to the top spot – but a plea to the Academy for the addition of a new award, recognizing all fitness trainers do for the film industry. He argues - if makeup artists and costume designers get the recognition, why not fitness trainers responsible for the often amazing physical transformations of actors? For example, making Henry Cavill the Man of Steel, Hugh Jackman the Wolverine, or Natalie Portman the Swan Queen. Marketing ploy or not, we respect the hustle, O'Toole – regardless of your weird delivery method. SEE IT HERE >

 

BONUS BITS

Google Creating Snapchat Discover Competitor Called Stamp

How wannabe Instagram influencers use bots to appear popular

Facebook unveiling new video section, Watch, offering TV-like experience

Amazon is launching a home makeover show featuring YouTube stars

American Express rewards Facebook users who tune in for video ad

Old Spice Is Casting for a Movie -- and Anyone Can Audition

How H&M is using Instagram to drive buzz for its latest brand, Arket

GOT fan? Here's everyone on Arya Stark's kill list, and why