Chasing content and culture has created a crisis of brand distinction. We call it Brandbiguity.

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Gemma Chaldecott

Deputy Executive Vice President, London

Make it simple, but significant.
Don Draper​

3 Things to Know About Me

Daydreaming is my superpower. I’m a big believer in the power of the unconscious mind for creative problem solving.​

A career high involved staging the UK’s only rock gig in prison to raise awareness of male suicide. Calls to helplines increased by 200% showing that the work directly helped save lives.​

From colleagues to clients and collaborators, time and again it's the people I work with that make me feel extremely lucky to do this job.