We solve problems for clients, quickly, and rooted in insights.

We land come of the world’s most iconic brands on the lips of culture.

Learn more about the DeVries Global DNA.

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WE ARE CULTURAL DECODERS

Lead culture, don’t follow it.

Meet DeVries Global, the first cultural communications agency. We decode culture to create the influence that propels brands to win. Demonstrating cultural understanding and relevance is paramount today because consumers demand it. They want a reason to belong to a brand’s tribe, not just a reason to believe in its products. Brands must show consumers that their connection to culture is real, runs deep and exists beyond simply piggy-backing on pop culture moments to demonstrate relevance. We use the entire integrated communications mix with earned media at the center, to build brands. Landing brands on the lips of culture is always our goal.

We create cultural convictions for our clients that lead to campaign stories that capture consumer interest and dominate consumer conversation and their newsfeeds. Our roots begin in fashion and beauty when Madeline DeVries started the agency working on behalf of Bergdorf Goodman. Our forty years of experience in marketing bleeding-edge lifestyle brands have created the foundation that makes us uniquely qualified to understand how and where culture is shaped, who shapes it and how to coax the winds of cultural momentum to blow in a brand’s direction.

Meet
Our People

Jessica O'Callaghan

Jessica O.

New York
"Strength does not come from physical capacity. It comes from an indomitable will." - Mahatma Ghandhi
Jessica O.
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Andres Vejarano

Andres V.

Hong Kong
"All your dreams can come true if you have the courage to pursue them." - Walt Disney
Andres V.
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Helena Bloomer

Helena B.

London
"​Curiosity is the lust of the mind."​ - Helena Bloomer
Helena B.
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Image of Loretta Markevics

Loretta M.

New York
"​Creativity is intelligence having fun." - Albert Einstein
Loretta M.
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Colby Vogt

Colby V.

New York
"If you can't measure it, you can't manage it." - Peter Drucker
Colby V.
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The Decoder

Read, watch, and listen to posts from industry experts about trending topics in the branding world.

The Decoder >
The D/Coder is the central cultural intelligence unit of DeVries Global, comprising of a global team of cultural anthropologists tasked with tracking and understanding the ever-evolving values systems of consumers and how they manifest in their attitudes and behaviors now and in the future.

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See how DeVries can put these services to work for you.

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Some of Our Clients