DeVries Global - Where Substance Meets Style

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Who we are & why we exist

We are a boutique agency with a global view that lives at the intersection of life and style.

For 45 years, we’ve thrived on making mass brands matter and niche brands notable, across all major lifestyle categories including CPG, beauty, fashion, home, retail, travel, food & beverage, health & wellness, and wine & spirits.

Today, our mission is to decode culture. With culture as our compass, we exist to help brands solidify their “IT” factor in modern-day life and then make them shine with influential forces of public opinion.

With an HQ in New York City, our global footprint includes offices in Beijing, Berlin, Hong Kong, London, Shanghai, Singapore, and Taipei.

COMMITMENT TO INCLUSIVITY 

Living out our mission is only possible by building a culture of diverse people and perspectives. Diversity and inclusion contribute to the growth and success of our business, our clients, and our community.   

 We are committed to recruiting, developing, and promoting the best talent, providing an inclusive work environment where each person can grow to their maximum potential, and developing a deep understanding of a diverse consumer base to deliver the most effective programming to our clients. 

Our Clients

We are privileged to partner with some of the world’s most beloved premium and aspirational brands, from Fortune 500 giants to beauty leaders to first-mover entertainment companies to niche lifestyle brands.

We bring the same level of strategic aptitude, premium sensibility, and passion to every single opportunity, regardless of size or complexity, and our diverse roster reflects this.

  • Blue Buffalo
  • Conair
  • Joann
  • Merz Aesthetics
  • IHOP
  • Aussie
  • Scoot
  • Roche
  • Porsche
  • Michelin
  • Abbott
  • Kohls
  • Sephora
  • SK II
  • Suntory
  • Blue Buffalo
  • Conair
  • Joann
  • Merz Aesthetics
  • IHOP
  • Aussie
  • Scoot
  • Roche
  • Porsche
  • Michelin
  • Abbott
  • Kohls
  • Sephora
  • SK II
  • Suntory

What we do

Our brand marketing, consumer, product, and corporate experience is backed by every functional expertise you would expect from a leading communications firm. We uniquely combine the substance, sophistication, and scale of a large agency with the premium, high-touch style and sensibility of a boutique.

Our specialty practice areas include Strategy & Insights, Earned, Influencer, Corporate, and Measurement and Analytics. Sweet spots of our capabilities include:

  • Strategy & Insights
  • Brand Positioning
  • Media Relations
  • Brand Experiences
  • End-to-End Social
  • Corporate Communications
  • Executive Visibility & Thought Leadership
  • Crisis Communications & Reputation
  • Influencer Strategy & Management
  • Integrated Measurement

Our Ethos

  • Polished Is in Our DNA

    We’re dedicated to bringing a high-touch, premium sensibility to projects big and small.

  • Culture Connoisseurs,
    Not Just Observers

    We live it. We do it. And we know how to shape it.

  • Experts in Influence

    We focus on personal connections and the power of relationships. We put influence at the center of everything we do.

  • Hungry for the Truth

    From finding insights to giving clients honest, real-time and real-talk counsel. We’ll call it like we see it.

  • We Never Give Up

    We operate with tenacity and determination, mixed with compassion and a fighter mentality. We have the confidence and hunger to do the undoable.

Our work