THE CHALLENGE 

Grow awareness and market share for Merz Aesthetics’ flagship brand, XEOMIN® (incobotulinumtoxinA), by supporting the company’s new DTC campaign, Beauty on Your Terms, through the leadership of three new celebrity brand partner announcements and amplification of several marquis fashion and music event sponsorships.

THE WORK 

A year-long earned-focused program generating mass editorial coverage and social buzz across top-tier national consumer beauty and aesthetic trade media.

THE IMPACT 

Secured more than 900 earned media placements, generating 13+ billion impressions, across every major beauty and aesthetic trade publication, with 97% positive sentiment. DeVries Global led efforts also drove a 12% increase in editorial share of voice for XEOMIN® since the campaign launch.