THE CHALLENGE

Connecting a highly prestige & male-dominated brand with a wider target audience, especially women and the youth.

THE WORK

Brought Porsche’s global ‘Driven by Dreams’ initiative to life in Asia in hyper-local and culturally relevant ways to re-position the brand as an aspirational yet connected ‘modern luxury’ brand

THE IMPACT

Since launch, The Art of Dreams campaign has seen record levels of community engagement and nationwide impact.