THE CHALLENGE

To increase consumer awareness and excitement for the new product launch after six years. Drive consideration among young generation by communicate “No filter needed for your skin” with SK-II Geneoptics Ultraaura Essence.

THE WORK

Maximized new product superiority through three wave of media planning. Leveraged beauty focused influencers and industry expert’s micro-moment to aroused discussion and sustain talkability.

THE IMPACT

From broadcast news to social media, the campaign fuelled excitement on the new product and a movement to celebrate beauty, doubling in sales performance.